AWS Expands Marketplace in India: Empowering Local Tech Ecosystem

Amazon Web Services (AWS) has officially expanded its AWS Marketplace in India, allowing customers to purchase software and services from Indian technology providers directly in Indian Rupees (INR). This move eliminates currency barriers, simplifies tax compliance, and strengthens India’s digital economy by connecting enterprises with a wide array of domestic and global innovators.

With over 30,000 transactable listings across 70+ software categories—including AI, Security, DevOps, and Data Analytics—the platform now supports major Indian and global sellers such as Cisco, CrowdStrike, Deloitte, eMudhra, Freshworks, Gupshup.ai, IBM, Kore.ai, Palo Alto Networks, Redington, Salesforce, Sarvam, Sonata Software, and VideoCX.io. Indian enterprises like TCS, Swiggy, and Observe.AI are already leveraging AWS Marketplace for simplified procurement, centralized billing, and enhanced cost transparency.

The expansion strengthens India’s innovation ecosystem by enabling local invoicing and payments, ensuring easier procurement for businesses and a broader market reach for Indian ISVs and system integrators. AWS India’s Head of Partner Business, Praveen Sridhar, emphasized that the move “creates new opportunities for technology providers to connect with India’s dynamic customer base while streamlining compliance.”

According to Forrester’s Total Economic Impact study, customers using AWS Marketplace experience a 377% ROI, 70% faster discovery, and 60% shorter procurement cycles. This efficiency will now directly benefit India’s growing base of AI-driven enterprises.

As Salesforce’s Arundhati Bhattacharya and TCS’s Girish Ramachandran noted, AWS Marketplace’s local expansion aligns with India’s cloud-first transformation—fueling agility, accelerating innovation, and connecting local technology talent with global enterprise opportunities.

This launch cements AWS’s role as a key enabler of India’s AI-powered, cloud-driven digital future, linking innovation, infrastructure, and intelligence under one unified platform.