Bharti Airtel has announced a Race Partnership with the MERCEDES AMG PETRONAS Formula One Team for the forthcoming 2012 Formula One Airtel Indian Grand Prix. The strategic alliance gives Airtel access to the MERCEDES AMG PETRONAS team along with rights to develop co-branded merchandise, use the race partnership logo, offer mobile content, organize exclusive driver meet-and-greet sessions for consumer promotions and more. Brand Airtel will also leverage the prominence of MERCEDES AMG PETRONAS and its drivers MichaelÂ
Schumacher and Nico Rosberg to further strengthen its connect with F1 fans and youth across India, Sri Lanka and Bangladesh.
Bharat Bambawale, Global Brand Director, Bharti Airtel, said, "As title sponsors, we at Airtel are proud to have been an integral part of India's first F1 race last year. We are today delighted to enter a new lap of our brand’s Formula One journey with an exciting alliance with the MERCEDES AMG PETRONAS Formula One Team". In 2011, Bharti Airtel took the lead in bringing alive India's Formula One dreams and became 'Title Sponsor' of this sport’s debut in the country.
The second and 2012 leg of Formula One Airtel Indian Grand Prix will be held on Sunday, 28th October this year.
