Bharti Airtel selects Mahindra Comviva’s Enterprise Communications Platform

Mahindra Comviva has partnered with Bharti Airtel to deploy its enterprise communications platformin 16 countries across Africa.
 
Commenting on the partnership, Patrick Allainguillaume, Global Market Unit Head, Mahindra Comviva, said, “We are excited to be partnering with Airtel to deliver our enterprise communications platform. This serves an opportunity for Wireless Application Service Providers in Africa to deliver targeted messages to mobile subscribers in the region, ensuring improved overall management of campaign delivery. This partnership underlines our focus on forging stronger relationship with Bharti Airtel, given our global experience and capability to deliver market-proven, carrier-grade solutions quickly and cost-effectively.”
 
Speaking on the partnership, Andre Beyers, Chief Marketing officer, Airtel Africa, said, “We are delighted to partner with Mahindra Comviva in providing value-added services to our ever- growing mobile subscriber base in the continent. With this new enterprise communication platform, we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience. For this, we plan to tie up with some of the most popular Wireless Application Service Providers in the region to reach out to mobile subscribers in the continent.”
 
The enterprise communications platform will enable Airtel to provide a single platform that will empower “Wireless Application Service Providers” (WASPs) in the region to address the messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers. Banks can send transaction information to their customers. Similarly, retailers can send promotional information to their customers. The platform, once deployed in the proposed countries, will enable the delivery of messages to the target segment over popular channels like SMS and USSD. This service will be rolled out in phases throughout Africa within the next six months.