BlackBerry has announced the introduction of new EMI Schemes, for “BlackBerry Z10” and “BlackBerry Curve 9220” devices in India. Customers can now buy the BlackBerry Z10 via their credit cards by paying an EMI of Rs.4,799/- per month for 9 months. A similar scheme for BlackBerry Curve 9220 is available where customers can use their credit card to buy the device and pay an EMI of Rs.799/- per month for 12 months.
Both the schemes have the unique feature of Rs.0 down payment, 0% processing fee and 0% interest and the plan will be rolled out in 3,000 BlackBerry outlets across the country by this weekend. On top of it, all Idea Cellular customers can avail a 1GB/month data plan on Curve 9220 at just Rs. 999/year in 8 circles including Mumbai, Delhi, Kolkata, Chennai, Maharashtra, Karnataka, Gujarat and Andhra Pradesh. The implementation of this scheme will be facilitated and overlooked by the financing companies and the carriers will have no role in the process.
The launch of this plan reasserts BlackBerry’s commitment to make smartphone experience more accessible and affordable to the masses, especially the upwardly mobile youth. The whole proposition of availing the premium experience of BlackBerry Z10 or Curve 9220 by paying a nominal EMI per month is definitely very lucrative and will definitely attract potential customers.
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