boAt unveils Naruto-inspired headphones and speaker for Anime fans

The limited-edition release celebrates Naruto, Kakashi, and Itachi, aiming to engage India’s growing Gen-Z anime fanbase through themed products, influencer collaborations, and on-ground fan events across digital and physical platforms

boAt has announced a limited-edition collaboration with the globally popular anime franchise Naruto, marking the first time an Indian audio brand has partnered with a Japanese anime IP. The initiative brings Naruto-inspired designs to two of boAt’s popular products: the Rockerz 460 Bluetooth Headphones and the Stone 350 Pro Portable Bluetooth Speaker.

The special edition release celebrates characters Naruto Uzumaki, Kakashi Hatake, and Itachi Uchiha, aiming to connect with India’s rapidly expanding Gen-Z anime fanbase. The collaboration is being promoted through a combination of themed products, creator partnerships, and on-ground fan activations.

The boAt Rockerz 460 Naruto Edition features 40mm dynamic drivers, boAt Signature Sound, and BEAST Mode for low-latency audio—making it suitable for both gaming and casual listening. It supports Dual Pairing, ENx technology for clear calling, and offers up to 30 hours of battery life. The headphones are designed for comfort with adjustable headbands and memory foam ear cushions, suited for extended usage.

The Stone 350 Pro Naruto Edition speaker delivers 14W sound output with added bass, dynamic RGB lighting, and multiple playback options including Bluetooth v5.3, AUX, and TF card support. It also features hands-free calling, IPX5-rated water resistance, and up to 12 hours of battery life on a single charge.

To deepen engagement with anime fans, boAt has launched experiential campaigns such as the Ramen Rave at Kuuraku in Mumbai and Naruto Runs with the Bombay on Foot community. The company has also collaborated with Gen-Z anime influencers to drive awareness across digital platforms. Products are available for purchase on the boAt website and via Blinkit, each priced at ₹1,799.

According to boAt, this collaboration is not just about themed products, but a cultural initiative meant to bridge lifestyle technology and fandom. As anime continues to gain popularity in India, boAt's campaign signals how brands are increasingly aligning with pop culture to engage younger audiences.