Brightcove leverages cloud solutions to enable customers to save costs, increase revenue and to transform user experience
An online video platform, Brightcove provides cloud solutions for online video streaming to broadcasters, publishers, brands, content creators, e-learning companies, e-commerce organizations. With technologies like AI, ML and a specific technology called Context Aware Encoding, which is Brightcove’s patent pending technology, Brightcove is regulating the opportunity to save costs on bandwidth and storage. In a chat with VARINDIA, Vinit Mehta, Country Manager-India, Brightcove has spoken up about the surging use of videos, technologies used by the company and its global standpoint.
Increasing use of video streaming
Brightcove being a global leader in the Online Video Platform (OVP) space is a pioneer in this space. In Vinit’s words Brightcove was founded a whole year before YouTube was formed. In terms of video technology and the video expertise, Brightcove is looked upon as the torch bearer of any innovation as well, in video streaming. If an OTT platform, an enterprise, a brand, an e-commerce or e-learning platform users want to stream video while making sure the economics, the price and affordability are within their range. Brightcove is very conscious of innovating with technology that will enable their customers to save costs, to increase revenue or to transform the user experience such that their customers get the most seamless experience when they hit the play button.
Delving deep in the use of online video streaming Vinit Mehta discusses about this platform. According to him, media and entertainment is the bread and butter. “Video does very well in media and entertainment but now we’re also finding out that enterprises along with e-commerce and e-learning guys are increasingly using video. They have been using videos for employee on-boarding, training, interviews, CEOs, subject matter expert analysis, so on and so forth. There is a video use case emerging in pretty much everything in life and the current situation is only giving it a boost.”
Go-to-Market strategy on Global standpoint
Primarily based in Mumbai and Chennai, Brightcove claims to be upwards of $170 million in sales business wise. With more than 650 employees, in 14 countries across the world the company is headquarteredin Boston.
Vinit points out, “Our go-to market has traditionally been media organizations such as news channels, broadcasters, online publishers and OTT platforms. Now, over the last one and half to two years, we have seen increasing interest from e-learning and e-commerce portals as they want video on their site to communicate product knowledge and information. In the US, we have Home Depot as a customer, which shows people using different tools. Home Depot is the largest vendor of tools which can be used in Do-it-Yourself or DIY projects. The US is the largest market for DIY projects. They have video which depict different tools which can be used to make a bed or a chair. Many companies in India are approaching us to use video in innovative ways to communicate a message.”
For enterprises the company has recently launched a suite of products which enable businesses to manage business continuity operations in these times. Brightcove comes with secure video workflows managing communications, events. In terms of scalability and security, Brightcove is one of the best in the business. It engages viewers with interactive elements and provides security and analytics all bundled in. That’s an offering called Brightcove Continuum. It is a suite of video products owned by us which will enable businesses ensure continuity by having video tools at their disposal.
On launching OTT platforms
Brightcove helps customers launch websites, mobile apps, smart tv apps really fast. Brightcove Beacon is meant for customers who want to launch an OTT platform. Usually, testing and launch periods in such cases is at least six months. Brightcove Beacon is a plug and play product which gives users the front end and the back end for video streaming called Video cloud as well as the payment partner to enablethem to launch the OTT app within 10-12 weeks max.
On launching videos, Vinit comments, “The CDN bit or the last mile delivery bit is getting commoditized a little bit, in terms of the bits delivered. But we always try and innovate as seen with products such as Brightcove Continuum. There’s another product we have launched Brightcove Beacon, where if you’re a content owner and want to launch an OTT platform in the media and entertainment space, we enable you to launch apps on their website, mobile phone, smart TVs really fast.
Products used by the company
Brightcove Video Cloud is the fundamental product around which the other products are built around. It serves as the backend in the cloud which manages your workflow. On top of that, the company has different product stacks like Brightcove Live which is a product grade based live streaming solution. It enables broadcasters and publishers to stream live events or 24x7 live channels online.
Vinit elaborates, “We also have Brightcove Engage. If you’re an organization and you want to communicate with your employees through video. Then you can launch apps which have a single sign-on and security required for enterprise and you can have training videos, employee on-boarding videos, live townhalls all on an app. Without developing an app you can actually launch an app within two or three weeks with this technology. Brightcove Engage gives you a white-labelled app which you can give to employees, with your company name along with videos, so they feel connected to the organization. Brightcove Continuum is meant primarily for internal communications. With all our offerings, companies can have live events, very quickly.”
In his concluding words Vinit says people come to Brightcove for their experience in video cloud and video streaming. They have an innovative product line and top experts on board which have helped several large organizations leverage video streaming which is simple to use, seamless and scalable.