Brother launches new series of Mono Laser and Multi-Function Centres
Brother International has launched a series of 4 new Mono Laser Printers and 6 Multi-Function Centres which come with enhanced features to increase efficiency and affordability.
These products are very significant and will play very crucial role to capture 25% Mono Laser market share for Brother in India by 2017.
These products also are being launched in India, keeping in mind the changing needs of the customer.
"Brother India is expected to grow maximum within the entire AP region. To achieve this, we have been constantly working on our distribution network to ensure smooth availability of our products. We have invested heavily on manpower by adding sales force. We complimented the above initiatives by Brand building activities like Outdoor Ads/ Inshop branding which are aimed at enabling visibility in the market," said Yoshiji Matsui, Managing Director, Brother International India.
These products range from MRP of Rs.5,200 to Rs.19,990.
The series consists of the HL-1201, HL-1211W, HL-L2321D, HL-L2361DN printers, as well as DCP-1601, DCP-1616NW, MFC-1911NW, DCP-L2541DW, MFC-L2701D, MFC-L2701DW Multi-Function Centres. Designed to meet the needs of Home, Small Offices and Home Offices (SOHOs) and Small & Medium Businesses (SMBs), they are compact enough for any business environment, yet provide a full range of networking and workgroup features.
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