Birla Sun Life Asset Management Company Limited (BSLAMC), a part of Aditya Birla Financial Services Group (ABFSG) is taking forward its belief in technological innovation by launching a one of its kind mobile platform – “Click-In”. Click-In is believed to offer a unique ability to distributors to submit completed applications via a mobile phone through GPRS. As the name suggests, images of the completed application are uploaded on to a central server where the transaction receipt time is recorded and used for allotment of NAV.
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A Balasubramanian, CEO, Birla Sun Life Asset Management Company Limited said, “We strongly believe that technology innovation is going to be the key growth driver for the mutual fund industry and as a leading MF player we have constantly been at the helm of innovation towards enhancing convenience for our customers and distributors”.
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He further added, “Click – In, is one such innovation we would like to empower our distributors with. This is a 24X7, anytime / anywhere service available for distributors using GPRS enabled Android or Windows operating system based smart phones. This will help us in expanding our reach to our target retail customers faster by leveraging upon technology as a key driver. We can now offer our products to customers in far off places without having a physical office. Click - In not only offers faster closure of sales but also provides an apt level of comfort and convenience which every distributor /customer is looking out for by converting a Point of Sale (PoS) to a Point of Transaction (PoT)”.
