Aditya Infotech, ZOTAC and NVIDIA participated at BYOC, Computer and Gaming festival, from 24th to 26th June at Ambience Mall, Gurgaon. The non-stop international style BYOC Festival is India's biggest and most popular gaming event. Over 5,000 serious gamers and 10,000 enthusiasts visited the festival that will include LAN Party (Bring your own computer/console), Gaming Exhibition, the BYOC Gamers Choice Awards, Lecture-workshops on gaming related subjects and Seminars. Aditya Infotech Ltd. was the Gold sponsor of this exciting festival.
The companies had set up experiencial zones at BYOC to connect deeper with gamers and enthuasists and gave them an opportunity to play hi-end games using 3D technology and ultra-powerful graphic cards and compete with each other to win exciting prizes.
AIL has been proactively participating every year in BYOC, aiming to create awareness on hi-end gaming gadgets and 3D technology to build an ecosystem for consumers to use the technology at the best value. Commenting on the event, Sanjay Gogia, Vice-President of IT/AUDIO/VIDEO BU, Aditya Infotech, said, "In the last few years, India has observed rise in the popualation of gamers and enthuasists and mega gaming festivals like BYOC bring them on one plateform. We have always received overwhelming response from target consumers on ZOTAC and NVIDIA offerings."
"ZOTAC has showcased advanced and newly launched graphic cards like GeForce GTX-590, 570 and ZBOX. Hence, we are adopting this marketing strategy of participating where consumers can touch & feel and their queries can be addressed by technical experts," said Deepak Gupta, Country Manager, India of ZOTAC.
