Noida Software Technology Park Limited (NSTPL), a JAIN TV group company, along with Motorola, Intelsat and KIT digital, has recently launched Direct To Network (DTN) cable service – JAINHITS. It will mobilize the investment of over Rs. 1500 crore over the period of five years in the Headend In The Sky (HITS) platform, with strategic support from its partners with the aim to deliver affordable digital service to existing cable operators and MSOs and help them meet the Government’s National Digitization Mandate.
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JAINHITS claims to offer 200 standard definition and high definition service; HBB TV (Interactive TV) and broadband. In the second phase, it will be scaled to offer 500 channels including 30 HD channels and value added services.
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Dr J. K. Jain, Chairman, Jain TV Group said, “Instead of investing our energies and money in building multiple digital headends, Cable Operators should join hands towards creating the HITS partnership into a Federation of Cable Operators that will jointly create India’s unique new generation network to carry entertainment, education and information across the length and breadth of India. Let JAINHITS Federation of Cable Operators lead India to a cheerful digital revolution.”
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Ankur Jain, MD, JAINHITS, said, “We thank all our partners who have worked with us to bring India’s first Direct to Network service. JAINHITS will be the only national cable platform that can help achieve digitization within stipulated deadline.”
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Kevin Keefe, VP & GM-Sales, Asia Pacific - Motorola Mobility said, “As the global leader, we are excited to be part of this revolution and bring in all our experience in making sure the Indian consumers get the best TV viewing experience there is anywhere in the world.”
