Channel Partners: The Backbone of Our Expansion Strategy

ALOK NIGAM
MANAGING DIRECTOR, BROTHER INDIA PVT. LTD.

At Brother International, our channel partners are at the heart of our growth plans. We support them with competitive pricing, detailed training, and strong customer support, so they can serve customers better. By working closely with our partners, we are reaching new markets and moving towards our goal of tripling our business by 2025.

Our partners are especially important in tier 2 and tier 3 cities. With the help of a strong dealer network, local marketing activities, and better service support, we have built a strong presence in these areas. Our Toner Box Series, known for cost-effective printing, has been very successful in these markets.

HELPING PARTNERS ADAPT TO DIGITAL CHANGES

One challenge we face is that not all partners adopt new technology at the same speed. While many are quick to use digital tools, others need extra training and support. We are committed to helping all our partners grow in this area.

PARTNERS AS FUTURE SOLUTION PROVIDERS

As the market changes, our partners will not just sell products but offer complete solutions. They will play a major role in providing secure, cloud-based printing and tech-savvy services. Their ability to offer fast, personalized support will help meet the growing needs of customers.