Check Point equipping partners to deliver next-gen cybersecurity innovations

MANISH ALSHI
SENIOR DIRECTOR, CHANNELS & ALLIANCES, 
CHECK POINT SOFTWARE TECHNOLOGIES INDIA & SOUTH ASIA

“At Check Point Software, our channel strategy is built on a simple principle - our success is inseparable from our partners’ success. As a 100% channel-driven company in India, every transaction — from enterprise solutions to SMB deployments — is executed through our partner ecosystem. This deep integration ensures that our channel policies are always aligned with corporate growth objectives while staying adaptive to evolving partner priorities.

Central to this alignment is our New Generation Partner Program (NGPP), launched to simplify engagement, enhance profitability, and future-proof partner capabilities. We streamlined the tier structure from six to four levels (Advanced, Professional, Premier, Elite), giving partners clear visibility into benefits relative to their investment and performance. We have also embedded transparency and collaboration into policy design. Continuous partner feedback informs program evolution, while tools like the Check Point Engage App and Partner MAP provide real- time deal tracking, competitive insights, and sales intelligence. This partner-first approach has doubled deal registrations, expanded our partner base from 250 to over 600, and is set to exceed 700 by the end of 2025.

UNLOCKING NEW OPPORTUNITIES & REVENUE STREAMS

Partners are instrumental in driving Check Point’s expansion into new markets and revenue streams. Their local expertise, customer relationships, and vertical specialization enable us to penetrate sectors and geographies that would otherwise be challenging to reach directly. Through close collaboration with Managed Security Service Providers (MSSPs), we are delivering AI-powered Quantum Spark gateways and simplified security solutions tailored to SMBs and MSMEs, helping us tap into high-growth, underserved segments.”