With the mobile Internet predicted to grow 13-fold between 2012 and 2017 with the addition of billions of connections between people, devices and objects, Cisco has introduced a range of major innovations to enable service providers to more effectively monetize those connections.
The new Cisco technologies enable service providers to deliver new, better and more personalized connected experiences and to gain more intelligence about those networked connections that they can utilize to deliver new revenue-generating services.
Many of the new business opportunities presented by the growing connectivity of people, data, processes, information and devices (the “Internet of Everything”) centre on analyzing and monetizing “data in motion”. Data in motion consists of real-time and near real-time data generated by mobile and fixed connections between people, things and processes. According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, by 2017 there will be more than 10 billion mobile-ready devices/connections, including 8.6 billion personal mobile devices and 1.7 billion machine-to-machine connections.
To help ensure service providers accommodate exploding network traffic and profit from it, Cisco is aggressively delivering innovative mobile solutions in three key areas - software, access and infrastructure.
Kelly Ahuja, Senior Vice-President & General Manager, Service Provider Mobility Group, Cisco, said, “Data in motion presents a major monetization opportunity for service providers. As this data traverses access, core and cloud networks, the close orchestration between intelligent infrastructure and software enables our customers to optimize network resources through granular visibility at all levels.”
