India is the best battle ground for every technology companies in the world .However, they have to struggle in china. The companies like Facebook, Google, Uber and Amazon. The biggest advantage is 1.4 billion population in India. There is dialogue on the right customer/consumer experience platform is the need of the hour. It is also true that localization is easier and cheaper in India and secondly, how much market share your money can buy by cash burn?
India is one of our fastest growing markets.Enterprise space is the biggest space where every corporate wants their footsteps, with a simple target on how their applications which could be used by businesses to automate workflow and as platforms or as tools. Absolutely, there is no doubt on Microsoft's dominant position with Window Operating system in PC and laptop which is very much user friendly.Absolutely, there is no doubt on window OS has significant advantages over rivals like Google over interoperability.The dominant position of Microsoft is being challenged by Google.
The technology business is the role played by dominant technology and technical standards, the enterprise market is moving towards cloud computing, increasingly enables users to access software and store files on the web. Google is trying to enter the enterprise segments with Gmail, Google Drive, Google Docs, Hangouts and its cloud platform and also pushing on Google-Apps-For-Work, rebranded as G-Suite said to be particularly strong in India.As part of marketing strategy Google is sweetening the deal by offering free service till the existing contract ends and also sounded its intent to go after the enterprise business in India by the price cut to nearly in half. The recent announcement of Google to set up of data centres in India by 2017, they can have a better offering to take to corporates by a miles to go Google will have to do a lot more to win their business.
Not necessarily, the behaviour of Enterprise could change with their running business agility is concerned. In a very competitive environment where Microsoft and IBMhas strong presence in the Enterprise space with their various services and value added services, Google has to strive with its shifting cloud era. Whereas, IBM’s core focus is now bending towards the SME segments after they have seen the success in the Enterprise segments with their cost effective cloud offerings, by realising the fact, cost is the prime concerned for the small companies in India. Fully geared with their strong partner eco-system. Going forward, coming 2017 will witness competition to be more intense inthis enterprise space between Google, Microsoft, IBM and Apple. Much expected from Apple to target the enterprise space with its Apple icloud.
