CricHQ content to be available on BBM Channel

CricHQ has announced that the company’s content will be accessible on a new BBM Channel on the popular mobile messaging service. BBM Channels, a feature launched late last year, will help CricHQ build a community with users on BBM.

“We are thrilled to work with CricHQ and welcome the launch of their new BBM Channel. BBM Channels is a great new way for well-loved organizations, such as CricHQ, to connect with fans and build out their community. We expect cricket fans will be highly engaged on the channel, discussing and sharing their thoughts with others in the community,” said Krishnadeep Baruah, Senior Marketing Director for BBM in Asia-Pacific, BlackBerry.

“India loves cricket, and Indians love their BlackBerry smartphones so there is some fertile middle ground for CricHQ in the subcontinent. We also want to get the corporate market in India excited about what we have to offer – corporate cricket is massive in that part of the world and CricHQ could revolutionize almost every aspect of it,” said CricHQ Chief Executive Simon Baker.

Baker also said there were also exciting opportunities in the Indian market as CricHQ’s live scoring, competition management and CRM system for cricket is going to be made available to BlackBerry’s customer base.