Cyberoam is assertively strengthening its channel activities in India. To improve its existing positioning in the UTM market, the security vendor has recently shared its strategy to grow partner footprint in India by at least 25%, before March 2012.
Cyberoam is coming with new product launches for its CR range of UTM products to tap the growing demand of integrated security appliances, especially in Tier II and Tier III cities. According to business sources, Tier-II and Tier-III towns have picked up demand for these solutions as there are a large number of SMEs/enterprises in these centers which have Internet security as a major area of concern but lack the means to effectively solve these issues. These rapidly-growing markets constituted anywhere between 40-45% of total Cyberoam revenues for last year.
Hemal Patel, CEO, Elitecore Technologies, said, "Cyberoam is a 100% channel-focussed company. For 2012, our message to the channel community is that they should have a long-term commitment to the security business. Products like UTM have consistently proved to be a revenue-generator with higher margins and a stable shelf life, and this trend will continue in future as well."
Cyberoam partner programme delivers high margins and profit earning opportunities which includes share in support contracts. Additionally, Cyberoam enables partners to improve their margins through initiatives like with co-marketing activities and lead generation campaigns, comprehensive sales and marketing materials, regular technical updates and training with technical certification.
