Dell(NASDAQ:DELL) expands Its Commercial Distribution Channel in India. Dell India and neoteric have announced their entry into a strategic partnership for the distribution of Dell’s enterprise and workstations products. The partnership is an effort by Dell to bolster its distribution across emerging markets in the country and is in tandem with Dell’s focus on providing its customers with end-to-end IT solutions across markets.
The partnership is the second in quick succession following Dell's partnership last October with the distribution arm of HCL Infosystems Ltd – Digilife Distribution and Marketing Services (DDMS). This is one of the many efforts taken by Dell’s Global Commercial Channel (GCC) division to strengthen and enhance its distribution network across the country. Through the partnership, Dell aims to regain its leadership position in India in the enterprise and workstation product space.
The partnership aims to promote and extend businesses for both DELL and neoteric. Under this deal, neoteric and Dell will collaborate on marketing, sales and technical areas and the overall go-to-market activities. neoteric will be responsible for the product sales of Dell enterprise products in the market and further help promote, participate and extend the sale of the Dell products through promotional activities. neoteric’s network of 10,000 partners over 500 locations across India will add to its strong distribution network across the country.
Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India, said, "Distribution is one of our key business priority and this new strategic tie-up with neoteric will further allow Dell commercial products to be available in the tier-II and tier-III cities. This partnership is a joint effort to tap into the potential rich market opportunity that India holds, especially at the mid-market segment. The holistic nature of our end-to-end solutions portfolio complimented by strong reseller network of neoteric will help to service the varied needs of customers with the latest technologies."
Paras H. Shah, CEO, neoteric, said, "We are positive that this collaboration will help us achieve market leadership in the space and provide a greater variety to our current products and solutions offerings. Our access to Dell’s product portfolio coupled with our extensive distribution network will help us to better understand and solve the end-to-end IT needs of our customers."
The partnership will enable neoteric to supply the range of Dell Enterprise and workstation products. neoteric's network of resellers and their strong customer base will further ensure a wide distribution of Dell’s products and services.
