Dentsu Utama introduces Panasonic Lumix GM1

Dentsu Utama has announced the launch of the newest camera in Panasonic’s Lumix G series – the Panasonic Lumix GM1.
 
Junichiro Kitagawa, Managing Director, Panasonic Consumer Marketing Asia-Pacific, said, “We are really pleased with the event and Dentsu really proved their mettle with this launch. From the conceptualization of event and the selection of a venue to the implementation of innovative ideas, the campaign was executed with the highest level of professionalism and excellence.”
 
“The Lumix G series already has an excellent reputation among photographers and mainstream consumers, and we are excited to take this forward with the Panasonic Lumix GM1. To have a client such as Panasonic on our books is also a significant win for us, underscoring our capabilities as an integrated agency with creativity at its core,” said Hideo Katakura, Vice- President, Dentsu Utama.
 
Recently, Dentsu Utama strengthened its creative team by appointing the highly awarded Chow Kok Keong to lead their creative side.