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Digital India heralds the growth of a Dynamic India

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Digital IndiaSanjay Zadoo - Country Manager Channel - Emerson Network Power (India) Private Ltd. "The Digital India initiative of the government has paved the way for a more dynamic India in the future, thereby creating a holistic atmosphere for job creation and improved standard of living. By the year 2020, an entire generation, Generation C (for ‘connected’) will have grown up in a primarily digital world. Computers, the Internet, mobile phones, texting, social networking - all are second nature to members of this group. And their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of family members, friends, and business contacts will transform how we work and how we consume. The phenomenon of digitization in India is reaching an inflection point.

Services like high-speed internet, mobile phones, bank account enabled participation in digital & financial space and shareable private space on a public cloud, are just some of the services that must be provided locally within the ambit of digital infrastructure being a core utility to citizens.

Apart from this, under Governance and Services on Demand -seamless integration across departments/jurisdictions, ensuring availability of services in real time from online and mobile platforms for ease of doing business can be made available locally.

Emerson Network Power is and has been growing consistently in the last five years. This is due to an innovative portfolio of state of the art solutions we have been offering our clients. Apart from this a majority of our revenues is invested in research and development which is one of the key focus areas for us as a company. We believe in offering products that are in line with our clients and customers requirements. This strategy has seen us a company reap a lot of benefits and success in the last few years.

Over the last five years there are many sectors that have contributed to our growth. We believe that in the coming years, E Governance projects will come to be a key for us& will become the next biggest demand driver. This is due to the enormous potential as well as DCIM being a key area of specialization for our business.

DCIM and UPS form a very important part of our product and solutions portfolio. Basis a Frost& Sullivan UPS Market Analysis 2015-2016 Report Emerson Network Power holds approximately 11% of the market share with regards to UPS with a capacity of up to 20 KVA. Conversely, according to the same report, we see Emerson Network Power hold a much higher market share when it comes to UPS Products above the 20 KVA category. In the DCIM market too, Emerson Network Power holds a good market share and as a company we are working towards providing solutions and products that are competitive, unique and beneficial to our clients."