Sunil Grewal, Director - GIGABYTE Technology (India) Pvt. Ltd.
"The government is working hard on promoting digitization. This will ensure better and increased Information Technology (IT) access to the Indian citizen, especially because this will result in the digital inclusion down to the village level.
We can expect a boom in Internet connectivity even in the interiors; and faster, more efficient access to government services. This will lead to more employment opportunities and enhancing of IT skills of the locals.
A natural result of faster and enhanced digitization is an increased demand for IT solutions, which includes DiY PCs, wherein PC components companies like GIGABYTE operate.
While digitization has the potential to improve the life of the average Indian citizen, be it more jobs or entrepreneurial opportunities, efficient and faster government services, it also brings about a big business opportunity to companies in the IT industry.
From the general market /consumer perspective, the government’s ‘Make in India’, can play a major role in transforming India appropriately to a digital future. It augurs well for the local populace in the context of creation of more jobs, and also more entrepreneurial opportunities.
Any provider of products or services has to evolve with the market realities and demands, and GIGABYTE is no exception. Since our formation, one of our most focussed areas is to work closely with the actual users to know about their requirements, likings, and fancies.
We have been organising user-specific events with PC enthusiasts, gamers, students, overclockers, content creators, etc. To take this focus forward, very recently we opened our first exclusive showroom-cum-experience zone in India in Nehru Place, New Delhi – which is designed to give the ultimate DiY (Do it Yourself) experience to PC technology enthusiasts. We are looking at opening more such zones in the country.
In addition to highlighting the innovative technologies of our products, these centres will also go a long way in knowing and understanding the pulse of our users.
Our success can be attributed to our innovative technologies, a strong and ever-improving post-sales service setup, and the long-standing trust of our channel partners.
We offer products with the most innovative technologies – which are second to none. We also ensure that these products are available at the best performance / price ratio.
Most of our channel partners have been with us for a number of years. Our channel policies include regular and attractive incentive schemes; ensuring maximum channel profitability under any circumstances; prompt and efficient after-sales services; regular SI meets to share technology knowledge; loyalty programs that also include special holiday tours.
Our major achievement in 2015-16 is being consistent in increasing our customer base and maintaining our market leadership.â€
