Digitalization is a buzzword in many countries globally, including India. With the rapid uptake of technology trends such as mobility, social sharing and data analytics, many enterprises in India are undergoing massive digital transformation in the era of the cloud.
As enterprises create and store data at an ever-increasing rate, they are consistently faced with the challenge of analyzing, managing and protecting their data. The key trends that would impact businesses as India moves towards digitization are -
1. Convergence of IoT, Cloud and Big Data: Internet of Things (IoT), Cloud and Big Data have been the bedrock of an enterprise’s digital transformation. However, the data from devices in the IoT will be the key driver of petabyte scale data explosion and enterprises will see high degree of convergence.
2. Data back-up to prevent enterprises from drowning in data deluge: With its vast array of hardware, operating system, virtualization, database, application, and storage-related technologies, the modern data center is a complicated place. The relentless growth of data (25–75% per year) compounded by the growth of virtual machines (20% per year) risks outrunning the data protection capabilities of the enterprise.
3. Storage modernization and consolidation – not all data created is equal: We have observed that more than two-thirds of the data that companies keep is worthless, for example a cat video will not have the same value as financial statements. The most staggering issue faced by the enterprises is the ability to separate the value from the volume of every corporate data haystack. Storage modernization and consolidation should be related to the value of the data.
4. Disaster recovery becoming a raging trend: Disaster recovery has always been a crucial trend amongst enterprises since there is always an urgent need for systematic strategies for recovering critical data once disasters strike.
At Veritas, we are focused on solving our customers’ growing data challenges and seek to enhance our services in backup and recovery, storage management, clustering, disaster recovery, archiving and eDiscovery solutions in the upcoming year. With these developments, we will be able to create the foundation for information availability and insight and help our customers unlock the value of their data to drive business productivity and profitability.
We are pursuing market segments that in aggregate represent a $24B market opportunity by 2018, globally. These markets include Backup and Recovery, Integrated Appliances, Information Availability and Archiving solutions, where Veritas holds number one or number two market share positions.
With the launch of our partner program - Veritas Partner Force – we have made it easier for our partners to be more profitable while selling Veritas solutions. The program has further provided us with a platform to engage ourselves with our partners on a regular basis. The Veritas’ Voice – a monthly newsletter to provide regular updates for our partners – is another initiative that we have embarked on.
