Epsilon has announced that Senior Vice President, Asia Pacific, Dominic Powers has taken the dual role of Senior Vice President, Asia Pacific and Managing Director, International Operations, overseeing Epsilon's operations in the Europe (EMEA) and Asia Pacific (APAC) regions.
In this new role, Dominic is said to be leading both regions to continue to expand the breadth and depth of Epsilon's services in support of global and local brands. He is to focus on building these relationships and developing solutions through strategic data analytics, integrating marketing execution across touch points to increase clients' capability in delivering personalised, positive customer experience and growing customer loyalty.
Michael Lavoie, Executive VP, Client Services said, 'Dominic's extensive experience of international marketing strategy and execution positions Epsilon strongly for continued global growth. In 10 years, Dominic has held many management roles within our company. Throughout his tenure, he has contributed to our growth and demonstrated his deep understanding of our business. His origins in the UK give him an intimate understanding of Western European culture. Combined with his knowledge of international business and proven APAC business expertise, I am confident he will continue to propel our international business forward."
Currently based in Hong Kong, Dominic is to continue to report to Michael Lavoie, who has managed Epsilon's EMEA operations over the last 12 months while co-managing his global leadership in client services.
"I am excited to have this opportunity to expand Epsilon's catalogue of data-driven direct marketing service offerings in both APAC and EMEA, and bring the two regions closer together, leveraging our global experiences, knowledge and best practices on how to best use of data, email, database and integration of channels to increase marketing ROI for companies. Michael has already laid strong foundations for growth in the EMEA region and I am looking forward to building upon this success in both EMEA and APAC," said Dominic.
