DR. SINDHU BHASKAR Co-Chairman & Founder, EST Global Inc.

By VARINDIA - 2021-07-29

DR. SINDHU BHASKAR Co-Chairman & Founder, EST Global Inc.

India 2021 is being digital in major and medium tiered industries. Hybrid working environments shall be the new normal in the business and industry. Remote work and virtual meetings have significantly increased, changing customer needs (a new health and hygiene sensitivities), and customer preferences for remote interactions.

 

Investments in data security and an accelerated migration to the cloud has been made and shall end digital bottlenecks of pre-COVID times.

 

Fintech are no more competitors but collaborators with banks who have a blueprint for such partnerships. With increasingly mobile-first customers and digital identity verification technologies rapidly evolving. Financial institutions have deployed robotic process automation and AI technology to boost online and mobile banking, predictive analytics, investment services, customer support and transaction services.

 

Technology is proliferating even the length and breadth of agricultural activities like farming and allied activities, logistics, sale of products etc.

 

The key to winning the digital race is how much the digital leaders have used these capabilities to not only enhance customer experience but transform it completely.

 


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