eBay India has announced the charity auction of two Maxx Mobile handsets - the MSD7 and the M2020 autographed by the Indian cricket team captain and Maxx Mobile brand ambassador M. S. Dhoni himself. The 10-day auction went live on July 5, 2011 and ends on July 15, 2011. The bidding starts at Re.1. The proceeds from this auction will be forwarded to M. S. Dhoni Charitable Foundation which aims to reach out to all the sections of the society.
M. S. Dhoni, Founder, M.S. Dhoni Charitable Foundation, said, "I began the Foundation with a vision to recognize the talent in the field of cricket at the local level and provide them with the platform to be coached and groomed and to help them make a career for themselves in the field they passionately believe in. We also believe in contributing to the society by hoping to provide these talented and groomed players to the Indian Cricket team. We are thankful to Maxx Mobiles for supporting us in this initiative and for truly understanding its consumers by developing and auctioning my autographed phones as the passion of cricket resides in all Indians today. I, therefore, persuade all the fans to log on and bid generously!
Ajjay Agarwal, Chairman & MD, Maxx Group, said, "We, at Maxx Mobiles, always strive to meet the evolving communication needs of the Indian consumer of the country. And we recognize that a mobile phone has emerged as more than just a communications device! We are here to present our consumers with a unique phone that they can flaunt! Cricket fanatics can take home a stunning phone autographed by the World Cup Winning Captain of the Indian Cricket Team, M. S. Dhoni. We will be auctioning two models of Maxx Mobiles - the M2020 and the MSD7, both personally signed by the hugely popular youth icon, M. S. Dhoni."
