India, as a growing nation, could be looking to invest continuously in newer technologies and capabilities, with people becoming busy with their work and commitments, the concept of e-commerce has given immense popularity to online shopping sites in India with their offerings best deals to lure buyers. There are many value added services from these e-commerce companies like cash on delivery, free shipping and also return policies if the customer is not happy with the product. With this the online retail sector has experienced incredible growth in India and the two big global behemoths eBay and Amazon are now vying to capture a larger share of India’s growing e-commerce market. More e-commerce companies like Alibaba and Rakuten have already expressed their interest to step into the Indian market.
E-commerce has taken the world of retail by storm and captivated the imagination of an entire generation of entrepreneurs. The explosive growth of e-commerce ventures in the last few years has already catapulted the biggest firms among these ventures past the billion-dollar territory. It is also the most challenging in fulfilling its fundamental proposition of transcending physical boundaries to deliver a variety of products to the customer’s doorstep. A recent survey says, Indian netizens are the third biggest users of credit cards for making online purchases globally. This pushes the growth opportunity of e?commerce in India, there is intense competition in the market because the increasing access to information allows consumers to find the most competitive price for a product/service, thereby increasing the satisfaction level. Of course there are certain challenges in the marketing front, you can say in other words like the game of valuation. For example, the companies who are unable to invest in technology and infrastructure to maintain the loyalty of the ever?demanding consumers would have to bow out by merging with another company, who has superior staying power.
The e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between2012–16 and e-commerce is the future and this channel is only estimated to grow because there are constraints in terms of growth of organised retail in India. The strong emergence of e-commerce will place an enormous pressure on the supporting logistics functions. In coming days, with the growth of technology some solutions will be available, on how easily the products could reach to the extreme part of the country, may be through service delivery partners (taking help of the traditional resellers/retailers) then the concept of reaching products directly from warehouse to consumer will be of great success, which is cost effective.
Despite a huge potential, long term profitability of the e-retailing industry in the country is still under question. After so many years of operations, all the major e-retailers are yet to start making profits. In the wake of wafer-thin margins and sub-optimal infrastructure resulting in higher delivery cost, the long-term profitability still seems a distant possibility. After taking a holistic view of the industry trends, e-commerce is poised for an exciting period of exploding growth in a period of three to five years. There are more than 150 various e-commerce players in the country, offering various products and services to consumers. Here, we are focusing on how online stores turning Marketplaces is more like a virtual mall which provides an established platform for sellers and buyers to connect, share, sell, buy and build ongoing relationships.
Amazon.com, Inc. is a Fortune 500 company based in Seattle, Amazon is one of the most reputed name in the world of online shopping for products like ebooks, electronics and others items. The Amazon India website and its services are being tweaked for India and its hugely growing online shoppers is spear headed by Amit Agarwal as the Country Manager of Amazon's India operations. He is a computer engineer from the Indian Institute of Technology, Kanpur, and is a master’s in computer science from Stanford University, US.
Amazon India signed a strategic partnership agreement with one of India’s biggest offline retailers—the Future Group—to work together in the areas of product development, branding and marketing. The portal commits to ensure 100% Purchase Protection for your shopping done on Amazon.in so that one can benefit from a safe and secure online ordering experience, convenient electronic payments and cash on delivery, easy returns, Amazon’s customer service with 24×7 support. You can find this Fulfilled by Amazon badge on many product pages. This specifies that the Orders are eligible for FREE Delivery and can be placed using Cash on Delivery. It is being mentioned by Amazon India that the orders which contains products worth Rs 499 or more are only eligible for FREE delivery. In the website there is an option of feedback on your purchase experience and you can also share your feedback on-line.
eBay is the world’s largest shopping mall an online marketplace, Latif Nathani is the Managing Director of eBay India and is responsible for leading the eBay business in the country. Latif is an active evangelist of eCommerce’s transformational potential for both Indian online shoppers & entrepreneurs where individuals and businesses come together to buy and sell almost anything. Latif is backed by Bachelor of Science in Computer Science from University of Arizona.
ebay is India's leading online marketplace, where anyone can sell or buy almost anything. You can find everything on eBay from Mobile phones, digital cameras iPods, t-shirts, shoes, candles, furniture, jewellery, watches, handicrafts, kurtas, laptops, perfumes, computers, microwave ovens, toys, baby products, weighing scales, and much more. There are many ways to buy, so you can choose the format that suits you. Make an instant purchase for products at a fixed price with Buy It Now button. Bid using the exciting auction-style format at the price you are willing to pay. If you are the highest bidder you get the item at your price.
With the introduction of 'eBay Guarantee', offering all eBay buyers a replacement or refund on all transactions in case they are not 100% satisfied with the product they purchased. The eBay Guarantee is aimed at instilling consumer confidence in online shopping promising a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for. They can help you resolve any issues with your trading partners.
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007. Bansals, took the mark of the company at an estimated $1 billion, did many things together. They were classmates at Indian Institute of Technology (IIT) Delhi and worked at Amazon at the same time before founding the online bookstore, now a diversified India’s largest e-commerce marketplace, has raised $700 million in fresh investment from existing as well as new investors Price Associates and Qatar Investment Authority. The e-commerce powerhouse, which is on a fund-raising spree, has raised funding for the third time in 2014. In May, it had raised $210 million (about Rs 1,200 crore). It had raised funding worth $1 billion (about Rs 6,000) in July. The latest round of fund-raising has seen investment from existing stakeholders DST Global, GIC, ICONIQ Capital and Tiger Global. According to reports, the latest fund-raising has pegged Flipkart’s valuation at $11 billion to industry estimates.
In its initial years, Flipkart concentrated on online sales of books, but it later on expanded to electronic goods and a diversity of other products. They have huge stock of innumerable products starting from clothes, music, electronics, books, health products, kid’s toys and accessories, perfumes, games, movies, home appliances, shoes, stationeries and many more things. It is the biggest online retailer by revenues, gets unusually forceful making the point that he is looking for global talent to scale up his dream. Flipkart is believed to be looking at an annual GMV (gross merchandise sale) of $4 billion by the end of March 2015.As a value addition dedicated delivery partners of Flipkart take the responsibility for timely product delivery at mentioned addresses.
Jabong.com is certainly in the acclaimed list of online shopping websites in India founded by Arun Chandra Mohan, founder and CEO, which provides a unique platform where consumers are able to access products which they would not be able to otherwise.
Jabong has chosen its territory and has defined its goals to be the one-stop shop destination for all fashion needs. This focus brings with it a tremendous passion which differentiates us from many others who are mass merchandisers. The focus of the portal is to cater the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories. The cutting-edge technology on their online shopping platform is to make it swift for surfing through various product pages. They are highly popular as an online shopping portal offering best prices with exclusive discount offers.
Junglee.com is one of the best e-commerce site is being promoted by Amazon. This Unique selling proposition (USP) is mainly focused on how to address the customers search and purchase products from both offline and online retailers who are operating in India and are connected to Amazon.Com as well. The core focus of Junglee is for organizing wide range of lifestyle products and accessories and for providing multiple buying options to customers. Amazon makes use of proven technologies to help customers purchase lots of products in hassle free manner.
In Junglee.com, customers can find the best online offers on virtually anything from mobile phones to magnets, fashion goods to furniture, books to baby products; even flowers, groceries and pet supplies. Customers can choose to buy products online by visiting a seller's site or can alternatively find a local seller close to their location. The unique feature is there is listing of the address and phone numbers of the locals seller(s) in the seller information section on each product page- you have the option to compare product prices with the seller, before you even visit the store. At present,3 crore products are featured by more than 14, 000 different brands from over 2500 shopping sites to sell through this website.
Myntra.com was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007 with a vision of creating India's largest on-demand personalization portal. All three are IIT graduates, and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners. Having grown consistently, the company expanded into fashion and lifestyle retailing in December 2010.The Company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai. The customer support service and process of home delivery are one of the swiftest in the business world. They are also one of the leading Indian online shopping companies offering guaranteed 30-day free return of goods from doorsteps of consumers in case of unsatisfactory service.
Ecommerce market in India is pegged at $2 billion and expected to grow to a whopping $20 billion market in next five years. To capitalize the opportunity Flipkart has acquired Myntra with100% company stake. Mukesh Bansal joined Flipkart board as a part of the deal and Myntra will continue operating as an independent entity. He is heading the fashion division at Flipkart.com
A reputed online shopping retail website having headquarter in Gurgaon,Shopclues.com managed by Sanjay Sethi, CEO & Co-Founder. An alumnus of IIT-BHU and IIT-Delhi, Sanjay Sethi has worked for companies like Tradebeam, HCL Perot Systems, IIS Infotech, Steel Authority of India and eBay, where he was the Global Product Head and is widely recognized as a marketplace ‘guru’ and a product visionary with expertise in building complex ecosystems for ecommerce .
Shopclues maintains more than 12,000 merchants who are registered with the company which deals in more than 2 million products. They are catering to more than 42 million online visitors with their wide range of offerings to consumers from every corner of the country initiated with free delivery services at the doorsteps to nearly 10,000 cities across the country with a 30-day return guarantee if unable to meet customer satisfaction.
Snapdeal.com is an online marketplace, headquartered in New Delhi and ventured by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi. Snapdeal has grown to become the largest online marketplace in India offering an assortment of 4 million+ products across diverse categories from over 50,000 sellers, shipping to 4,000 towns and cities in India.
Snapdeal.com placed at favorable positions on the list of online shopping with their widest range of products – lifestyle, fashion apparel, accessories, electronics, games, eateries, chocolates, grooming, books etc. Snapdeal features products across categories like mobiles, electronics, fashion accessories, apparel, footwear, kids, home and kitchen, sports, books; and services like restaurants, spas & entertainment amongst others. Snapdeal also provides discounted deals connecting with local merchants. The website features more than 3000 brands. Snapdeal has close ties with reputed courier services that help in faster home delivery process.
OLX was launched in India in 2006 and it was among the early breed of internet businesses in the country. OLX is now owned by global media and digital company and Amarjit Singh Batra, CEO of OLX India. Core focus of the OLX is a free local classifieds site. Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads for free and without creating an account. OLX has a presence in over 106 countries in 40 languages and it connects local people to buy, sell or exchange used goods and services.
Online classifieds platform in OLX expects traffic grow at a strong pace, driven by increasing penetration of smartphones in the country. India, which already accounts for the highest number of listings, had about 1.5 billion monthly page views generated from the country. Mobile users have fueled a significant portion of OLX's growth, particularly in major emerging markets like India. In India, the presence of consumer-to-consumer (C2C) marketplace has worked well. OLX.in's traffic has grown 150 times in the last 3.5 years, with 80 per cent of the traffic now coming from mobile.
It has more than 1,200 committed employees worldwide located in Bangkok, Buenos Aires, Cape Town, New Delhi, Jakarta, Lagos, Lisbon, Manila, Nairobi, Poznan, Rio de Janeiro and Sao Paulo.
Quikr is India's largest online and mobile classifieds portal. A place where people can connect with each other to buy or sell goods and services being promoted by Pranay Chulet, is the co-founder and the CEO of Quikr, Alumini of IIT, Delhi and IIM, Calcutta. Launched in 2008 with the vision for buyers and sellers to “meet online, transact offlineâ€, today it has over 4.2 million listings and have generated over 150 million replies.
Headquartered in Mumbai, Quikr operates from 940 cities across India and is accessed by more than 30 million unique users and 26 million brand new customers per month. It has now over 13 categories and 170 sub-categories, with the most popular being mobile phones and electronics, real estate, cars and bikes. Quikr was the only classifieds platform to be featured in the list of top ten ‘Best E-commerce Brands in India Amongst Youth’. Quikr is supported by some of the world’s best renowned investment partners like: Kinnevik, Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners, Warburg Pincus and investments by eBay Inc.
To conclude...
Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr, e-commerce as a category has seen an over three to fourfold jump in ad spends in a year. From Rs 200-300 crore last year, spends by e-commerce players have now touched Rs 1,000 crores. In many respects, it is e-commerce which is holding up (in terms of advertising) at a time when other categories, most notably fast-moving consumer goods, are actually cutting back on spends thanks to the consumer slowdown. This pace of growth clocked by e-commerce is only expected to grow for the next three to four years.
Amazon.com, Inc. is a Fortune 500 company based in Seattle, Amazon is one of the most reputed name in the world of online shopping for products like ebooks, electronics and others items. The Amazon India website and its services are being tweaked for India and its hugely growing online shoppers is spear headed by Amit Agarwal as the Country Manager of Amazon's India operations. He is a computer engineer from the Indian Institute of Technology, Kanpur, and is a master’s in computer science from Stanford University, US.
Amazon India signed a strategic partnership agreement with one of India’s biggest offline retailers—the Future Group—to work together in the areas of product development, branding and marketing. The portal commits to ensure 100% Purchase Protection for your shopping done on Amazon.in so that one can benefit from a safe and secure online ordering experience, convenient electronic payments and cash on delivery, easy returns, Amazon’s customer service with 24×7 support. You can find this Fulfilled by Amazon badge on many product pages. This specifies that the Orders are eligible for FREE Delivery and can be placed using Cash on Delivery. It is being mentioned by Amazon India that the orders which contains products worth Rs 499 or more are only eligible for FREE delivery. In the website there is an option of feedback on your purchase experience and you can also share your feedback on-line.
eBay is the world’s largest shopping mall an online marketplace, Latif Nathani is the Managing Director of eBay India and is responsible for leading the eBay business in the country. Latif is an active evangelist of eCommerce’s transformational potential for both Indian online shoppers & entrepreneurs where individuals and businesses come together to buy and sell almost anything. Latif is backed by Bachelor of Science in Computer Science from University of Arizona.
ebay is India's leading online marketplace, where anyone can sell or buy almost anything. You can find everything on eBay from Mobile phones, digital cameras iPods, t-shirts, shoes, candles, furniture, jewellery, watches, handicrafts, kurtas, laptops, perfumes, computers, microwave ovens, toys, baby products, weighing scales, and much more. There are many ways to buy, so you can choose the format that suits you. Make an instant purchase for products at a fixed price with Buy It Now button. Bid using the exciting auction-style format at the price you are willing to pay. If you are the highest bidder you get the item at your price.
With the introduction of 'eBay Guarantee', offering all eBay buyers a replacement or refund on all transactions in case they are not 100% satisfied with the product they purchased. The eBay Guarantee is aimed at instilling consumer confidence in online shopping promising a completely secure & satisfaction-guaranteed experience of getting the product they selected and paid for. They can help you resolve any issues with your trading partners.
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was founded by Sachin Bansal and Binny Bansal in 2007. Bansals, took the mark of the company at an estimated $1 billion, did many things together. They were classmates at Indian Institute of Technology (IIT) Delhi and worked at Amazon at the same time before founding the online bookstore, now a diversified India’s largest e-commerce marketplace, has raised $700 million in fresh investment from existing as well as new investors Price Associates and Qatar Investment Authority. The e-commerce powerhouse, which is on a fund-raising spree, has raised funding for the third time in 2014. In May, it had raised $210 million (about Rs 1,200 crore). It had raised funding worth $1 billion (about Rs 6,000) in July. The latest round of fund-raising has seen investment from existing stakeholders DST Global, GIC, ICONIQ Capital and Tiger Global. According to reports, the latest fund-raising has pegged Flipkart’s valuation at $11 billion to industry estimates.
In its initial years, Flipkart concentrated on online sales of books, but it later on expanded to electronic goods and a diversity of other products. They have huge stock of innumerable products starting from clothes, music, electronics, books, health products, kid’s toys and accessories, perfumes, games, movies, home appliances, shoes, stationeries and many more things. It is the biggest online retailer by revenues, gets unusually forceful making the point that he is looking for global talent to scale up his dream. Flipkart is believed to be looking at an annual GMV (gross merchandise sale) of $4 billion by the end of March 2015.As a value addition dedicated delivery partners of Flipkart take the responsibility for timely product delivery at mentioned addresses.
Jabong.com is certainly in the acclaimed list of online shopping websites in India founded by Arun Chandra Mohan, founder and CEO, which provides a unique platform where consumers are able to access products which they would not be able to otherwise.
Jabong has chosen its territory and has defined its goals to be the one-stop shop destination for all fashion needs. This focus brings with it a tremendous passion which differentiates us from many others who are mass merchandisers. The focus of the portal is to cater the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories. The cutting-edge technology on their online shopping platform is to make it swift for surfing through various product pages. They are highly popular as an online shopping portal offering best prices with exclusive discount offers.
Junglee.com is one of the best e-commerce site is being promoted by Amazon. This Unique selling proposition (USP) is mainly focused on how to address the customers search and purchase products from both offline and online retailers who are operating in India and are connected to Amazon.Com as well. The core focus of Junglee is for organizing wide range of lifestyle products and accessories and for providing multiple buying options to customers. Amazon makes use of proven technologies to help customers purchase lots of products in hassle free manner.
In Junglee.com, customers can find the best online offers on virtually anything from mobile phones to magnets, fashion goods to furniture, books to baby products; even flowers, groceries and pet supplies. Customers can choose to buy products online by visiting a seller's site or can alternatively find a local seller close to their location. The unique feature is there is listing of the address and phone numbers of the locals seller(s) in the seller information section on each product page- you have the option to compare product prices with the seller, before you even visit the store. At present,3 crore products are featured by more than 14, 000 different brands from over 2500 shopping sites to sell through this website.
Myntra.com was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in February 2007 with a vision of creating India's largest on-demand personalization portal. All three are IIT graduates, and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS, IDG & Accel Partners. Having grown consistently, the company expanded into fashion and lifestyle retailing in December 2010.The Company started off in the business of personalization of products, and soon expanded to set up regional offices in New Delhi, Mumbai and Chennai. The customer support service and process of home delivery are one of the swiftest in the business world. They are also one of the leading Indian online shopping companies offering guaranteed 30-day free return of goods from doorsteps of consumers in case of unsatisfactory service.
Ecommerce market in India is pegged at $2 billion and expected to grow to a whopping $20 billion market in next five years. To capitalize the opportunity Flipkart has acquired Myntra with100% company stake. Mukesh Bansal joined Flipkart board as a part of the deal and Myntra will continue operating as an independent entity. He is heading the fashion division at Flipkart.com
A reputed online shopping retail website having headquarter in Gurgaon,Shopclues.com managed by Sanjay Sethi, CEO & Co-Founder. An alumnus of IIT-BHU and IIT-Delhi, Sanjay Sethi has worked for companies like Tradebeam, HCL Perot Systems, IIS Infotech, Steel Authority of India and eBay, where he was the Global Product Head and is widely recognized as a marketplace ‘guru’ and a product visionary with expertise in building complex ecosystems for ecommerce .
Shopclues maintains more than 12,000 merchants who are registered with the company which deals in more than 2 million products. They are catering to more than 42 million online visitors with their wide range of offerings to consumers from every corner of the country initiated with free delivery services at the doorsteps to nearly 10,000 cities across the country with a 30-day return guarantee if unable to meet customer satisfaction.
Snapdeal.com is an online marketplace, headquartered in New Delhi and ventured by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi. Snapdeal has grown to become the largest online marketplace in India offering an assortment of 4 million+ products across diverse categories from over 50,000 sellers, shipping to 4,000 towns and cities in India.
Snapdeal.com placed at favorable positions on the list of online shopping with their widest range of products – lifestyle, fashion apparel, accessories, electronics, games, eateries, chocolates, grooming, books etc. Snapdeal features products across categories like mobiles, electronics, fashion accessories, apparel, footwear, kids, home and kitchen, sports, books; and services like restaurants, spas & entertainment amongst others. Snapdeal also provides discounted deals connecting with local merchants. The website features more than 3000 brands. Snapdeal has close ties with reputed courier services that help in faster home delivery process.
OLX was launched in India in 2006 and it was among the early breed of internet businesses in the country. OLX is now owned by global media and digital company and Amarjit Singh Batra, CEO of OLX India. Core focus of the OLX is a free local classifieds site. Sell anything from used cars to mobiles, furniture, laptops, clothing and more. Submit ads for free and without creating an account. OLX has a presence in over 106 countries in 40 languages and it connects local people to buy, sell or exchange used goods and services.
Online classifieds platform in OLX expects traffic grow at a strong pace, driven by increasing penetration of smartphones in the country. India, which already accounts for the highest number of listings, had about 1.5 billion monthly page views generated from the country. Mobile users have fueled a significant portion of OLX's growth, particularly in major emerging markets like India. In India, the presence of consumer-to-consumer (C2C) marketplace has worked well. OLX.in's traffic has grown 150 times in the last 3.5 years, with 80 per cent of the traffic now coming from mobile.
It has more than 1,200 committed employees worldwide located in Bangkok, Buenos Aires, Cape Town, New Delhi, Jakarta, Lagos, Lisbon, Manila, Nairobi, Poznan, Rio de Janeiro and Sao Paulo.
Quikr is India's largest online and mobile classifieds portal. A place where people can connect with each other to buy or sell goods and services being promoted by Pranay Chulet, is the co-founder and the CEO of Quikr, Alumini of IIT, Delhi and IIM, Calcutta. Launched in 2008 with the vision for buyers and sellers to “meet online, transact offlineâ€, today it has over 4.2 million listings and have generated over 150 million replies.
Headquartered in Mumbai, Quikr operates from 940 cities across India and is accessed by more than 30 million unique users and 26 million brand new customers per month. It has now over 13 categories and 170 sub-categories, with the most popular being mobile phones and electronics, real estate, cars and bikes. Quikr was the only classifieds platform to be featured in the list of top ten ‘Best E-commerce Brands in India Amongst Youth’. Quikr is supported by some of the world’s best renowned investment partners like: Kinnevik, Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners, Warburg Pincus and investments by eBay Inc.
To conclude...
Thanks to the media blitzkrieg by players such as Jabong, Myntra, Snapdeal, Flipkart, Amazon, OLX and Quikr, e-commerce as a category has seen an over three to fourfold jump in ad spends in a year. From Rs 200-300 crore last year, spends by e-commerce players have now touched Rs 1,000 crores. In many respects, it is e-commerce which is holding up (in terms of advertising) at a time when other categories, most notably fast-moving consumer goods, are actually cutting back on spends thanks to the consumer slowdown. This pace of growth clocked by e-commerce is only expected to grow for the next three to four years.
