To connect to regional customers and retain them for long, e-commerce portals are going for multilingual options. As a result, many portals are coming up with vernacular versions to create more awareness and fuel revenue drive.
Wego.com is available in 11 local languages like Hindi, Tamil, Gujarati, Punjabi, Oriya, Malayalam, Telugu, Bengali, Kannada and Marathi, which has proved immensely popular with travelers, particularly those seeking affordable domestic holidays. Having information accessible in their own native language is reaching users not previously able to access the technology in their first language.
Poor connectivity and data links to small cities have also admitted to the growing importance and contribution of vernacular media. As most of the future web growth will come from Tier two and tier three city population, opportunities would now increasingly emerge through regional platforms.
By the extensive local partnerships in India, Wego showcases all kinds of hotels -- from economic home stays to five-star luxury hotels -- enabling people from all corners to use its services. Also, Wego would want to enter cities with limited or non-existent air connectivity. Hence regional language proves to be the best to target such areas.
