Rajshekhar Bhatt
Country Manager India, ECS
“For us, our partners are an important part of our business, and their profitability is essential for long-term growth. We believe in having a fair and transparent business approach, offering the right products, competitive pricing and the necessary support to help our partners grow. Our focus is not just on selling products, but on building long-term relationships where both ECS and our partners can grow their business sustainably.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
We understand that our partners need more than just good products to succeed. They need the right product mix, competitive pricing, timely support and a business relationship they can rely on. Our approach is to work closely with our partners, understand their requirements and help them identify the right opportunities in the market. We believe that when our partners grow, ECS grows with them.
BUILDING TRUST AND PROTECTING PARTNER INVESTMENTS
Trust is built through transparency, consistency and keeping our commitments. We believe in working closely with our partners and maintaining clear communication on pricing, product availability and business opportunities. Deal protection is also important because partners invest their time and effort in developing customers. Our aim is to ensure that partners feel confident investing in ECS and building the business with us over the long term.
CHANNEL STRATEGY FOR 2027
Our focus for 2027 will be on strengthening our channel network and creating more opportunities for our partners in India. We want to expand our reach, improve product awareness and focus on solutions that meet the changing needs of customers. Along with our existing partners, we will look at developing new opportunities in different market segments. The objective is to build a sustainable business where ECS and our partners can grow together.”
