PRAKASH SINGH
NATIONAL PARTNER MANAGER – INDIA & SAARC, DRUVA
Druva views its channel ecosystem as a strategic growth engine rather than simply a route to market. Its strategy combines practical enablement, co-selling, account planning, demand generation and business reviews to help partners move beyond transactional backup conversations. The objective is to develop trusted advisors capable of addressing cyber resilience, data security, SaaS protection and AI readiness. Druva focuses on predictable pipeline creation, continuous skill development and stronger customer outcomes through joint marketing, workshops and active deal development. Partners are also encouraged to expand into Microsoft 365 protection, endpoints, cloud workloads and cyber recovery, helping them increase wallet share within existing customers while creating differentiated, higher-margin revenue opportunities.
