Empowering partners with the right tools for the Digital Age

Minakshi Samant
Executive Director and Head of Sales - Ingram Micro India

The digital age is very dynamic and quite evolutionary in nature. We need a comprehensive, 360-degree approach to reinforce the channel partner ecosystem in the digital age, and this relies heavily on how you blend the strategies around facilitating digital empowerment, offering a comprehensive range of solutions and services, enhancing digital skills and adeptness, and ensuring hyper-personalized engagements.

Some of the key initiatives that have helped us strengthen the partner ecosystem and help our partners stay ahead of the stiff competition are as follows -

◆ One-stop destination for digital transformation initiatives
Though different organizations are at different stages of their transformation journey, we ensure that our partners are empowered with the right set of digital technologies and solutions that can help them cater to the distinct requirements of their customers, be it enterprise-grade or SMB. We have also started SMB TechTalks – a series of multi-city events that focus entirely on the digital empowerment of SMBs by bringing together multiple stakeholders of the IT landscape on one platform.

◆  Personalized Digital Interactions and Transactions
The new digital age of doing business calls for a new way to interact and transact, and that’s why we have launched Ingram Micro Xvantage in India. It’s an intelligent, self-learning digital experiential platform that provides personalized and intuitive experience to our partners, vendors and associates. Xvantage is a one-stop destination for our partners to interact and transact with Ingram Micro, which includes learning, partnering, building, managing and buying all the technology-led products, solutions and services.

◆  More focus on Solutions and Value-Added Services
As businesses nowadays focus on solutions that can help them solve their pain points, it’s time for any technology distribution company to think beyond product selling. We have come up with a wide range of services, including Professional Services, Cloud Services, Managed IT Services, and IT Asset Disposition and Lifecycle Management Services. Besides these, we also offer verticalized solutions for businesses in healthcare and hospitality. All these Solutions and Value-Added Services enable our partners to handle and manage end-to-end business transformation initiatives of customers in diverse realms and domains.

 
◆  Comprehensive Training Programs
While we understand that partners take multiple necessary actions to ensure the same, we also offer comprehensive training programs for our partners so that they are rightly informed about how they can leverage the true potential of emerging technologies, such as AI, ML, cybersecurity, etc. This equips our partners with the necessary knowledge and skills to provide top-tier services and solutions to end customers.

All these initiatives help us empower our partners with the necessary tools, skills and knowledge to survive and thrive in the new digital era of doing business.