SHRINIVAS TIMMANAGOUDAR, HEAD – SALES, PRODUCTS
& SOLUTIONS, TVS ELECTRONICS
TVS Electronics is moving beyond a traditional reseller approach towards building a stronger, more capable partner ecosystem spanning distributors, system integrators, resellers and solution providers. Its investments focus on product knowledge, technical training, pre-sales assistance and market development, with deeper capabilities being developed around AIDC, mobility, POS and digital solutions. The objective is not merely to increase partner numbers but to help partners create greater customer value and sustainable businesses. TVS Electronics also wants partners to generate revenue beyond hardware through integration, services, solutions and recurring engagement. Sector specialisation across enterprise, retail, manufacturing, logistics, BFSI and government can further improve partner differentiation, margins, predictability and long-term customer relationships.
