Zenga TV has entered into a strategic partnership with 9X Tashan to make 9X Tashan available free to mobile phone users globally on Zenga TV service. With this partnership, any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to tv.Zengatv.com and enjoy 9X Tashan. User can also download a launcher of the service from the WAP portal.
Vibha Gosher, VP Digital, 9X Media Group said, "9X Tashan have received an overwhelming response from viewers in a short span since the Channel's launch on 31st August 2011. We strongly believe that, Mobile TV is an innovative way to leverage technology and create additional touch points with our current and prospective viewers. Our partnership with Zenga TV will take 9X Tashan to all the Punjabi Music aficionados across the globe.
Shabir Momiin, CEO, Zenga TV said, "We are pleased to partner with 9X Tashan, a leader in music channels in India. Our partnership with 9X Tashan underscores Zenga's commitment in bringing rich and differentiated TV content to mobile users across India. With its content going live on Zenga, I am sure 9X Tashan will gain unprecedented reach and popularity."
