Ericsson has launched a new product called Ericsson Telecom CRM, which integrates customer relationship management (CRM) and billing. The launch is the result of the strategic alliance between Ericsson and Microsoft that was announced at Mobile World Congress 2011.
Ralf Guckert, Head - Solution Area BSS at Ericsson said, "Integrating billing and CRM systems is a common IT objective for many operators. But it is also clear that chief information officers are under pressure to reduce systems integration costs."
Ericsson Telecom CRM is believed to help operators increase customer satisfaction - particularly in the areas of sales and customer care - by reducing the number and length of customer interactions. The product seamlessly renders valuable billing and subscriber data and functionality in an intuitive user environment.
Dennis Michalis, GM, Microsoft Dynamics CRM said, "Operators are facing unprecedented change in how their customers want to do business, and the ability to provide outstanding customer service can make all the difference in attracting and keeping customers."
