As Google become a common tool for many users across the globe, and search engine is ready to imposes too many regulations and tax burden on the company. Many believes that, tomorrow it can threaten sovereign nation-states and they would have to bow down to the company as it has become too crucial for their day-to-day business and the smooth functioning of their economy.
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Sridhar Ramaswamy, 54-year-old from IIT Chennai worked for Google as the Senior Vice-President of ads and commerce at Google, and also handled its travel, shopping and search infrastructure teams. Vivek Raghunathan is an IIT Mumbai and has served Google as the Vice-President of Monetisation at YouTube. They have formed a team of 45 employees is already working on the search engine and will start the roll-out of Neeva by mid-2021.
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Several consumers, corporations, and countries are now looking for an alternate search engine which does not show them ads or steals their personal data. The first target audience would be countries with a large English-speaking population, and therefore, India would be among the first countries where the search-engine would be rolled out.
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The ad model has been great for bringing search to everyone on the planet, but over time there is more and more pressure to show more ads and not really what the user wants. Our thesis is that we can create a much better search product, focusing solely on what a customer needs,” said Ramaswamy, CEO, Neeva
