Fire-Boltt has announced its entry into the smartphone segment with the launch of boltt, a new Made-in-India brand offering affordable 4G and 5G devices, with nationwide availability through Flipkart and other distribution channels.
Fire-Boltt has expanded its consumer technology portfolio by entering the smartphone market with the launch of boltt, a new Made-in-India smartphone brand. The company said the move marks its evolution beyond the wearables segment, where it has built a connected consumer ecosystem of more than four crore users.
The upcoming boltt smartphone lineup will include affordable 4G and 5G models under the Evo and Ace series. According to the company, the devices have been designed and manufactured in India, focusing on reliability, innovation and accessibility while catering to the needs of Indian consumers. Fire-Boltt said the new portfolio reflects its commitment to local manufacturing and aims to deliver dependable smartphone experiences across different user segments.
Focus on affordable smartphone segment
Speaking on the announcement, Arnav Kishore, Founder & CEO, boltt, said: “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India's largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”
The company said the smartphone portfolio has been developed using insights gained from its presence in the wearables market and is intended to address evolving consumer expectations through practical features and everyday usability.
Flipkart to drive nationwide rollout
The smartphones will be available through Flipkart, which will support the nationwide rollout by leveraging its extensive distribution network and reach across metro as well as Tier 2 and Tier 3 markets.
Commenting on the partnership, Mukund Kedia, Senior Director, Flipkart, said: ‘‘Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation. “
Fire-Boltt said additional details about the boltt smartphone portfolio will be announced in the coming weeks.
See What’s Next in Tech With the Fast Forward Newsletter
Tweets From @varindiamag
Nothing to see here - yet
When they Tweet, their Tweets will show up here.
