Gartner positions Adobe as leader in 2014 Magic Quadrant

Adobe has announced that it has been positioned by Gartner as a Leader in the 2014 “Magic Quadrant for Multichannel Campaign Management” research report. Adobe was positioned furthest for completeness of vision in the report.

“Strong customer data management and the ability to execute and deliver sophisticated, personalized programs across all channels – digital and traditional – are critical to success. Adobe Campaign, a key element of the Adobe Marketing Cloud, helps marketers build and extend relationships with their customer base. Our positioning as the most visionary company further validates our commitment to delivering the best-in-class campaign management solution for our customers,” said Suresh Vittal, Vice-President of Marketing Strategy, Digital Marketing, Adobe.

The evaluation criteria for completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy. Criteria for a vendor’s ability to execute includes evaluating the product/service, overall viability, sales execution and pricing, market responsiveness and track record, marketing execution, customer experience and operations.

Adobe Campaign provides best-in-class campaign, offer, personalization, and data management capabilities for sophisticated automation and execution of marketing programmes across all channels. Since the Neolane acquisition in 2013, Adobe has furthered Adobe Campaign with deep integration with the Adobe Marketing Cloud, a unique new pricing model that allows marketers to scale and unify their campaigns in a way that is not cost-prohibitive or tied to email CPM, and a key integration with Adobe Experience Manager.