GoDaddy has launched its latest integrated marketing campaign featuring Mithun Chakraborty. The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a Website, and comprises two television advertisements along with search, display, email and social media marketing.
“We believe that small businesses and entrepreneurs are the driving force behind India’s economy and we are here to empower them with the right tools. An increasing number of small businesses in the country are turning to GoDaddy to help them easily and affordably establish their online presence. Our creative approach for this campaign drives home the point, in a fun way, that having an online presence is essential to business success. This campaign is a reflection of our commitment to accelerate the adoption of websites in India,” said GoDaddy India Managing Director and Vice-President Rajiv Sodhi.
The two TV commercials showcase two different types of small business owners – a young bakery owner and a leather shop-owner, both facing different challenges. While the bakery is devoid of customers, the leather shop-owner wants to run his business 24/7. The TV commercials feature Mithun explaining to the business owner how a website can help them find more customers and operate 24/7 in his quintessential style.
GoDaddy enables small businesses in building a professional identity online by offering an easy to use and end-to-end suite of products ranging from domain name, web hosting, email and marketing tools. The company also offers Indian businesses its world-class, local 24/7 customer care.
