GOFRUGAL introduces 'Easy suite' of products for MSME retail sector

GOFRUGAL has announced the launch of its ‘Easy suite’ of products including RetailEasy, ServeEasy, and ManageEasy for Retail, Restaurant and Distribution businesses respectively. Kumar Rajagopalan, CEO of Retailers Association of India launched the experiential digital store using advanced technologies like AI and ML for the traditional retail industry.

Research reports indicate that the Indian retail industry is estimated to be over $700 billion from over 14 million retailers. Of this, the MSME segment contributes 60-90% of the market requirements. During this transition, traditional MSME retail and restaurant businesses face challenges to design, evaluate and choose the right solution. They can neither afford consultants nor go for proven global solution providers without knowing the outcome of the same. They are in need of a solution that they can experience before they can buy and confidently grow their business.

GOFRUGAL aims to empower neighborhood small stores and restaurants to collaborate with the ecosystem to focus on market expansion and large customer acquisition. The company intends to break the misconception that traditional retail and small restaurant businesses need to spend more on expensive software, trained talent, expensive upgradation, maintenance and security issues to go digital. They offer quick-to-implement, easy-to-use, intelligent, affordable, integrated solution, one that does not require technology expertise to implement and integrate with marketplaces, e-commerce, payment, and banks.

Kumar Vembu, CEO and Founder of GOFRUGAL, says, "The owners of physical only stores realize that they will be obsolete in the current digital era. They are all eager to serve their customers in the channels of their choice ( Omnichannel ) and to make it happen, they are looking for the right technology partner. To win in the highly competitive market, the MSMEs need a solution that will help them run their business with least skills, minimum staff, 100% accuracy and reliability. With online-to-offline (O2O) collaborative business model retail, restaurant and distribution businesses can increase their customer acquisition by 15-20%. Our team is single-mindedly focused to enable traditional retail, restaurant and distribution businesses to build a ‘Smart Platform’ that could make Collaborative Commerce a reality. GOFRUGAL’s new Easy suite of products focuses on ‘Experience Simplicity’ as the mantra. We offer solutions that are secure, comprehensive, open and affordable. Having successfully piloted across key customers, we are all set to scale up by minimum 100% Year on year.”

Rajagopalan, CEO of Retailers Association of India, says, “The traditional retail markets, to co-exist with the modern trade, are undergoing an identity shift to look modern and vibrant.  However, technology has never been affordable or user-friendly for them to adopt. I believe technology players like GOFRUGAL with their differentiated easy to use product suite can help millions of small merchants across India to strengthen and grow their business. In addition, I appreciate and congratulate Kumar and his team for their efforts to formalise the Indian retail space that is still majorly driven by small business owners and traders. I hope we can see more Indian traders collaborating with the Amazons of India and expand their business operations.”