Ranjit Nambiar,
Director, Identity & Access Management, India and SAARC, HID Global
Driven by threat organizations across verticals like BFSI, IT and ITeS, transport, oil and energy, the government has increased their vigil towards security systems at their facilities. As a result, it has boosted the electronics security industry in India. While discussing the evolving threat scenario and growth of the security industry, Ranjit Nambiar, Director, Identity & Access Management, India and SAARC, HID Global, mentions the key verticals adopting these technologies.
Challenges and growth of Security market
The challenges in a developing market like India are two-fold: the issue of evangelizing and promoting technology solutions in nascent marketplaces with channels which are not very well-developed but certainly desire to move forward quickly. Second, there are no standards to govern security which challenges the deployment of appropriate and relevant technology into the marketplace.
Despite these challenges, India continues to present tremendous growth opportunities. With HID’s proven expertise in delivering secure identity solutions, the company has been able to leverage this growth through various engagements in the developing countries over the last few years. There are a number of different areas of its business that have been very successful throughout Asia-Pacific and which offers a vast number of great opportunities.
Geographically, India is one of the fastest-growing countries. The increased security breaches and terrorist activities have heightened the awareness around security and triggered enterprises to upgrade/ install access control systems.
There has been a lot of infrastructure investment taking place in India and the company can see tremendous growth in sectors such as government, defence and transportation, as well as power and energy sectors. Meanwhile, rapid urbanization in India has created the demand for security equipment and services in the tier-II cities such as Hyderabad, Pune and Kolkata and tier-III cities like Ahmedabad, Kochi, Coimbatore, Vizag, Jaipur and Lucknow.
“End-users in any industry sector who need to protect information, people and assets are HID’s target customers. In India, traditionally we have been very strong in the IT and BFSI segments since these were the early adopters of access control systems. Today, the Indian market landscape is changing ahead quickly and some new emerging segments include the government, defence, infrastructure, transport, and power and energy. Our biggest wins in the last two years came from these new verticals and we expect this trend to continue as we are confident that these segments will fuel the future growth,†said Ranjit Nambiar, Director, Identity & Access Management, India and SAARC, HID Global.
Brand positioning
Branding and positioning are extremely important. When a customer purchases an HID solution, the company desires to have a “Genuine HID†experience for customers. This means that the customers can be sure their decision to invest with confidence in HID Global will bring to them the most innovative products in the industry. These solutions are backed with global certifications and the best warranties in the world.
Opportunity ahead
With IP becoming a de facto standard in access and video security, IT integrators have great opportunity in this market due to their IP domain expertise. Over the past two to three years, HID Global has observed an increase in IT integrators entering the field of access control and building management solutions. Some of them are large companies like HCL, Wipro and AGC which are building security practices within their organization.
The adoption of high frequency smart cards is on the rise as they offer higher security and the capability to combine multiple applications on a single card for building access, vehicle tracking, energy management, time and attendance, cashless vending and other applications. Standards-based, open and interoperable IP-based access control solutions are also gaining popularity as companies are seeking solutions with low installation costs, increased functionality and easy integration into their existing access control system.
aparna@varindia.com
Ranjit Nambiar,
Director, Identity & Access Management, India and SAARC, HID Global
Driven by threat organizations across verticals like BFSI, IT and ITeS, transport, oil and energy, the government has increased their vigil towards security systems at their facilities. As a result, it has boosted the electronics security industry in India. While discussing the evolving threat scenario and growth of the security industry, Ranjit Nambiar, Director, Identity & Access Management, India and SAARC, HID Global, mentions the key verticals adopting these technologies.
Challenges and growth of Security market
The challenges in a developing market like India are two-fold: the issue of evangelizing and promoting technology solutions in nascent marketplaces with channels which are not very well-developed but certainly desire to move forward quickly. Second, there are no standards to govern security which challenges the deployment of appropriate and relevant technology into the marketplace.
Despite these challenges, India continues to present tremendous growth opportunities. With HID’s proven expertise in delivering secure identity solutions, the company has been able to leverage this growth through various engagements in the developing countries over the last few years. There are a number of different areas of its business that have been very successful throughout Asia-Pacific and which offers a vast number of great opportunities.
Geographically, India is one of the fastest-growing countries. The increased security breaches and terrorist activities have heightened the awareness around security and triggered enterprises to upgrade/ install access control systems.
There has been a lot of infrastructure investment taking place in India and the company can see tremendous growth in sectors such as government, defence and transportation, as well as power and energy sectors. Meanwhile, rapid urbanization in India has created the demand for security equipment and services in the tier-II cities such as Hyderabad, Pune and Kolkata and tier-III cities like Ahmedabad, Kochi, Coimbatore, Vizag, Jaipur and Lucknow.
“End-users in any industry sector who need to protect information, people and assets are HID’s target customers. In India, traditionally we have been very strong in the IT and BFSI segments since these were the early adopters of access control systems. Today, the Indian market landscape is changing ahead quickly and some new emerging segments include the government, defence, infrastructure, transport, and power and energy. Our biggest wins in the last two years came from these new verticals and we expect this trend to continue as we are confident that these segments will fuel the future growth,†said Ranjit Nambiar, Director, Identity & Access Management, India and SAARC, HID Global.
Brand positioning
Branding and positioning are extremely important. When a customer purchases an HID solution, the company desires to have a “Genuine HID†experience for customers. This means that the customers can be sure their decision to invest with confidence in HID Global will bring to them the most innovative products in the industry. These solutions are backed with global certifications and the best warranties in the world.
Opportunity ahead
With IP becoming a de facto standard in access and video security, IT integrators have great opportunity in this market due to their IP domain expertise. Over the past two to three years, HID Global has observed an increase in IT integrators entering the field of access control and building management solutions. Some of them are large companies like HCL, Wipro and AGC which are building security practices within their organization.
The adoption of high frequency smart cards is on the rise as they offer higher security and the capability to combine multiple applications on a single card for building access, vehicle tracking, energy management, time and attendance, cashless vending and other applications. Standards-based, open and interoperable IP-based access control solutions are also gaining popularity as companies are seeking solutions with low installation costs, increased functionality and easy integration into their existing access control system.
aparna@varindia.com
