With the growing popularity of racing games, Perfetti Van Melle India has launched a mobile-based “Car Racing Game” for its brand “Happydent White”. This exciting game can be downloaded by any mobile phone user. The link to download the game is http://122.170.122.191/Helix/ad/HP.jsp.Â
Sameer Suneja, Managing Director, Perfetti Van Melle India, said, “This is our first initiative in mobile gaming and we hope that Happydent Car Racing Game will be liked by the youth.”
Samir Bangara, COO, Indiagames, said, “The mobile game industry currently stands at 250 crores and post 3G rollout it is expected to grow at a much faster pace. The Happydent mobile game is a sticky top view racing game where the player navigates a dark track, constantly consuming Happydents to keep the headlights on.”
City, Circuit & Scenic drive are the three levels of the game. The first level, City, is a fairly simple and is more of a practice session. Once the player clears it, the challenge starts at the second level, Circuit, where the player has to manoeuvre the car through twists and turns to reach the finish line. The scenic drive level tests the skills as well as tests the patience of the player. The player has to win the race without banging his car into other cars on the race track but if he rams his car into another one, the car headlights gets broken and one will have to use “Happydent White” instead of the headlights to light up the road and complete the race.
The game also has the option of submitting scores on http://happydent.igmobi.com/.
