Hip Street appoints SES as its ND

Hip Street has appointed SES Technologies as its national distributor for its entire range of products. The tie-up will help Hip Street to expand its reach through SES Technologies' extensive channel network. 

"We are extremely happy to appoint SES Technologies as our national distributor. In addition to the metros and A-class cities, the demand from B and C class cities is also on the rise. With its presence across all geographies, SES Technologies will be fetching in right value as far as our distribution and channel objectives are concerned," commented Sandeep Ramani, Country Manager, Hip Street.

"SES at this juncture has consolidated the product range in line with the strategy focussed on profitability for SES and the partners. We have come to a level where we are adding product lines which have a synergy to the focussed product portfolio and are in line with the strategy. Owing to their quality and an aggressive plan to target the mid and high segments of users in India of Hip Street, products will add an important product category to our existing portfolio. Hip Street's products align perfectly with our current portfolio enabling us to offer well-rounded offering to our channel partners and will drive incremental profitable revenue for our partners as well,” informed Pradeep Thamman, Country Head, SES Technologies Ltd.