HP has announced updates to HP MSA Storage that bring data tiering and advanced storage virtualization capabilities to the platform to further reduce the cost of storing data, boost business productivity, and simplify management for small- and mid-sized businesses (SMBs).
To close this gap, the new advanced capabilities for HP MSA Storage are aimed at organizations with limited resources. These software features include new data tiering options, flash-based performance enhancements, and intelligent storage automation that take advantage of the fourth-generation HP MSA Storage hardware architecture. HP has also announced enhancements to HP Simply StoreIT, the SMB-focussed co-marketing program for HP channel partners launched in 2013. As of the second quarter of this year, worldwide revenue generated by sales of fibre channel attached HP MSA Storage – the industry’s top-ranking entry-level Fibre Channel disk array – were up 45% year-over-year.
“SMB customers are facing many of the same challenges as larger enterprises, meaning they are looking for advanced storage features to help them boost efficiency and simplify their operations. The latest enhancements to HP MSA Storage enable customers with tight budgets to benefit from the simplicity, cost savings, and increased application performance that advanced storage features make possible,” said Barun Lala, Director, Storage, HP India.
The latest enhancements to HP MSA Storage are reflected in the latest HP Simply StoreIT program assets, designed to accelerate partner implementation. With this program, HP distribution partners can help their SMB customers accelerate time to revenue with HP storage solutions by connecting them with the right solution based on specific business requirements. Program assets and tools include quote and configuration templates, co-branded lead-generation assets, training materials designed to increase sales opportunities, and a new Quick Start guide for partners.
