Huawei India has entered into strategic partnership with the Royal Challengers Bangalore (RCB) team just days ahead of the 7th season of the Indian Premier League which will kick off from 16th April, 2014 in Dubai.
Huawei India will be designated as the Principal sponsor of the team which is captained by super star Virat Kohli. The partners unveiled the new RCB team jersey, which features the Huawei logo on the front of the jersey. Huawei will also have significant brand exposure around RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.
Speaking on the occasion, Cai Liqun, CEO, Huawei India, remarked, “We are delighted to be associated with the prestigious game of Cricket that cuts across the demographic barriers and connects masses. Our foray into cricket is a gradual phenomenon in company’s journey to transform into a consumer brand. Through this association, we aim to create a strong local resonance for the brand.
As a part of company’s journey in transforming into a consumer brand, Huawei has also globally partnered with Arsenal as official smartphone partner, associated with Paris SG Football club and also with Canberra Raiders in Australia.
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Huawei promotes Royal Challengers Bangalore for IPL
