IBM working with its partners to help clients capitalize on AI

Sunil Mahajan 
Director – Ecosystem - IBM India & South Asia

IBM has witnessed a significant growth in the number of partners joining IBM’s ecosystem. There has been an addition of over 4000 new registered partners globally since the program was announced in January, demonstrating the resonance and success of the initiative. 

In today’s business landscape, it is very difficult for any organization to sustain all alone and remain competitive. Having a strong partner ecosystem allows organizations to leverage the strengths, capabilities, and resources of their partners to significantly expand business and achieve mutual success. At IBM, the partner program plays a significant role in our growth strategy – primarily to be a multi-billion-dollar growth engine for us so that together we can make the most of a $1 trillion hybrid cloud and AI market opportunity.  

We have created a simple incentive structure that maximizes transparency and predictability for partners. Earlier this year, we launched the Partner Plus program which prioritizes our partners as a true extension of IBM and is centred around three pillars – competitive incentives, insider access and enhanced support and benefits – to help them drive business with clients and grow together.  We have witnessed a significant growth in the number of partners joining IBM’s ecosystem with the addition of over 4000 new registered partners globally since the program was announced in January, demonstrating the resonance and success of the initiative. 

As AI gains momentum with the latest developments like foundation models and generative AI, we are working along with our ecosystem to help clients capitalize on watsonx, IBM’s generative AI platform, by making it easier for organizations to design and deploy trustworthy AI that is more accurate, scalable, and adaptable than ever before. Partners are helping extend our reach and providing valuable industry-specific insights to support clients along their AI journey.  

In addition, our AI solutions along with the specialization of partners is a powerful combination to achieve differentiation in the market. As they look at unlocking the power of enterprise-grade AI, we are already seeing strong interest for adopting watsonx among our clients and partners.