ICICIdirect launches Social Media Campaign

ICICI Securities has launched a social media campaign for its portal ICICIdirect.com, to educate netizens on attainting their financial goals through a fun and interactive mode.

ICICI has aimed to increase its ability to reach and connect with its growing followers interested in investor education and learning more about meeting their financial goals using social media platforms – Youtube, Facebook and Twitter. The new initiative also gives an investment tool to every individual so as to plan their finances as per their needs and requirements.

“GYANO”, the magician, and “MOBO”, the money boss characters, have been created to interpret financial jargons and resolve complicated solutions through friendly suggestions. 

This campaign aims at educating netizens on the basics of stock investing through its innovative game “Virtual Stocks”, where Facebook visitors can experiment, experience and learn stock market during LIVE trading hours in a safe environment. This will reduce the possibilities of monetary loss.

Vineet Arora, Executive Vice-President & Head – Product Distribution, ICICI Securities, said, “Today, social media is a very influential medium, especially with the youth. Hence, we have decided to embrace this platform to create a more personalized relation as well as provide a fun and interactive way to learn about personal finance as well as equity markets. We believe that this format will encourage a systematic thinking towards goal-based investments and Virtual Stocks will help investors overcome their fear and understand the stock market better.”