Idea boosts 3G Smartphone Portfolio

With the aim to expand its 3G devices portfolio, Idea has launched “Aurus”, an all-new dual-SIM smartphone that offers video calling facility. 

Idea Aurus is packed with Android 2.3 (Gingerbread) OS and runs on 800 Mhz processor along with 3.5-inch multi-touch screen display, and cloud backup functionality. 

In addition, the handset is also equipped with 5-mega pixel primary camera along with a front camera to support video calls. 

Sashi Shankar, Chief Marketing Officer, Idea Cellular, stated, “3G is becoming an enabler in smaller towns which don’t have good broadband access. Deep-rooted mobile network and availability of affordable smartphones are making acceptance and adoption of 3G services faster in the tier-II and -III towns. 

“The new Aurus will offer key 3G features like Video calling which will be a new experience for users of all age groups, especially the youth and working professionals, who want to own high-end, feature-rich smartphones but find them unaffordable,” he further added.