IDEA Cellular has further strengthened its 3G services in Kerela, with the launch in Idukki district, including the towns in high ranges. The towns include Adimali, Munnar, Kattapana, Thekkady, Mayiladumpara, Anakara, Cheruthony, Kumily, Thadiyampadu and Nedumkandam.
Minu Verghese, Circle Head – Kerala, Idea Cellular said, "The company has now strengthened its leadership position both in terms of revenue and customer market share. Idea is the highest penetrated mobile network in the circle, reaching out to over 97 per cent of the population."
