The overall India PC shipments for Q3 2013 stood at 3.24 million units, i.e. a year-on-year growth of 8.4% over Q3 2012 and a quarter-on-quarter slide of about 8.3% over Q2 2013. The uptake on commercial volumes owing to fulfilment around large education projects has led to the contribution of this segment to rise to around 59% against their share of nearly 50% seen a year ago.
According to Kiran Kumar, Research Manager, IDC, Special education projects in states like UP and Tamil Nadu and a much delayed spending in the year from the BFSI segment have largely skewed the overall growth in Q3 towards commercial segment.
In terms of vendor share, HP(NYSE:HPQ) sustains its lead with 32.3% share, yet again accounting nearly one-third size of the India PC market in Q3 2013. Vendors continued to receive a boost in shipments as part of a large education project in UP. Also, their ability to maintain better pricing against competition tied with aggressive marketing campaigns on both desktops and portable PCs, helped them scale up their dominance in the India PC market, adds Kiran.
Lenovo secured second place with a share of 13.6% in Q3 2013. Their consumer PC business grew at a striking 44.5% over Q2 2013. The focus on expanding channel reach mixed with dominance in AIOs and a growing share in modern retail helped them drive shipments in Q3, comments Manish. Dell(NASDAQ:DELL) took third spot with market share of 11.8%. Dell has been very successful with the integration of touch in their mix. Also, they have been able to thrive in volume price bands in the recent past, observes IDC.
