Vishal HegdeÂ
Director- Sales, Ingram Micro India
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“Ingram Micro believes partner profitability is fundamental to building a robust and sustainable technological ecosystem. We aim to assist partners in moving from conventional distribution methods to the point where they can create distinct competencies, tap into emerging growth markets, and achieve long-term business objectives.
A UNIQUELY PARTNER-FRIENDLY PROGRAMME
The partner-friendly approach starts with the understanding that each partner has their own priorities for running their businesses, needs from their customers, and aspirations for growth. At Ingram Micro, we leverage our scale and global technology ecosystem to help partners deal with complexities in service and meet evolving needs of customers. Our goal is to streamline the technology lifecycle by providing partners with access to the appropriate solutions, expertise, and enablement at all stages of the customer journey
Additionally, our digital experiential Xvantage platform empowers our partners with improved intelligence, visibility, and efficiency required to achieve excellence in the AI-powered era. Our Xvantage Enable AI Program enables businesses to move from exploring AI opportunities to embracing a success-driven AI journey, which includes identifying the right use case, building capabilities, and scaling with confidence. Moreover, our Xvantage Integration Hub and secure Model Context Protocol (MCP) Server enable partners to connect AI assistants with their systems and workflows, thereby ensuring real-time connectivity between apps, tools, platforms, data and AI assistants. This helps our customers build a more intelligent and connected digital ecosystem.
CHANNEL STRATEGY FOR 2027
Our channel strategy for 2027 involves enabling partners to confidently enter the next phase of technology-driven growth.
One of our priorities is to empower partners to move up the value chain. Instead of conducting product-driven transactions, they should embrace an integrated solution-based approach that would meet complex demands from their customers. To achieve this goal, we are focused on enhancing our digital capability and enhancing partnerships with different vendors who can offer a more success-driven joint value proposition for partners. We are also focusing on enabling our SMB partners to compete more effectively and unlock new growth opportunities in the AI-powered era.”
