InMobi has announced that its network growth numbers for the period ending December 31, 2013 has reached 759 million active users per month through their mobile devices, providing advertisers with the largest global reach, after Facebook. These 759 million anonymous profiles on the InMobi network span 165 countries, bringing a truly global audience to advertisers.
"According to IDC, smartphone shipments are expected to pass one billion for the first time in 2014. With this growing reliance on mobile devices, naturally, advertising budgets are following consumers. Five years ago, a brand that included mobile advertising in its portfolio was ahead of the curve. Today, if you are not advertising on mobile, you risk losing an entire generation of consumers," said Naveen Tewari, CEO, InMobi.
Tewari continued, "Our platform processes 240TB of data per day to make the best possible decisions to deliver the most relevant content to the user.”
Reaching consumers via mobile has become common, but providing the best user experience, including engaging ad formats, precise targeting, and delivering consistently relevant messaging, relies on the intelligent processing of big data and continued innovation.
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