InMobi has announced that it has entered into an agreement with LINE Corporation to promote LINE Free Coins to app developers globally.
LINE Free Coins is an application promotion service available through the LINE platform on Android. It offers virtual currency called LINE Coins to users that install specific applications recommended by the Free Coins site. Users can then purchase stickers with the LINE Coins they obtain. LINE will work with the InMobi global sales network to promote LINE Free Coins to app developers, who are looking to acquire users in the following markets Japan, Thailand, Taiwan, Malaysia, Indonesia, Singapore, and Hong Kong. App developers that opt to work with LINE can make use of LINE Free Coins to promote their apps to LINE users in these seven markets. Kazusuke Obi, Vice President and Regional Director, Japan at InMobi said, We are excited to be partnering with LINE, a worldwide leader in messaging applications. This collaboration will help LINE leverage the InMobi advertising network and offer global app developers a new and powerful way to acquire users through its LINE Free Coins. InMobi provides a global platform in the mobile ecosystem, and we hope to open up new markets with LINE through this partnership. The partnership between LINE and InMobi demonstrates the role of global ad networks in fueling these expansions.
